Case Study

Building a Competitive Sales Engine

Obmondo, a Denmark-based DevOps company, has established a strong reputation for delivering cutting-edge technology solutions. Their remarkable organic growth has been driven by their technical expertise and deep focus on open-source innovation and development. However, the company faced a significant challenge: transitioning from purely organic growth to scaling a high-performing sales engine.

Intro

Obmondo’s collaboration with OpusAris marks a pivotal moment in the company’s growth journey.

As a technology-centric organization, Obmondo found it difficult to attract and motivate a results-driven salesforce. Their existing sales structure lacked the incentives and clarity required to foster a competitive, high-achieving sales culture. This challenge limited their ability to consistently bring new business opportunities to the table and maintain their growth momentum.

The Challenge

    • Develop a sales model that aligns with Obmondo’s ambitious growth goals.
    • Create a structure that attracts and motivates “hunting” sales profiles.
    • Balance the financial sustainability of the incentive plan with the need to offer competitive earning potential for top performers.

The Solution

Obmondo partnered with OpusAris to design a competitive, scalable sales incentive model. OpusAris conducted a thorough evaluation of Obmondo’s market, growth objectives, and sales dynamics to craft a custom strategy tailored to the company’s needs. The focus of the solution was twofold:

    1. Attractive Earnings Potential: The model ensures that top-performing sales professionals can earn an excellent salary, making Obmondo a destination for high-caliber talent.
    2. Performance-Driven Incentives: By aligning compensation with clear sales milestones and business goals, the model motivates sales representatives to deliver consistent results.

Key Outcomes

    • Attraction of Top Talent: The competitive incentive structure drew experienced sales professionals with proven track records of success in growth-focused roles.
    • Enhanced Sales Performance: The hunting-oriented incentive plan creates a sales culture driven by accountability and ambition.
    • Sustainable Business Growth: With a functional sales engine, Obmondo begin to see a steady influx of new business opportunities, complementing their existing organic growth strategy.

Conclusion

Obmondo’s collaboration with OpusAris marks a pivotal moment in the company’s growth journey. The tailored sales model has given them the competitive edge needed to thrive in an increasingly demanding marketplace. This case underscores the value of combining technical innovation with strategic sales enablement for sustained business success.

We knew that building a strong sales engine was critical for our next phase of growth, but we lacked the expertise to make it happen. OpusAris helped us create a model that not only attracted the right talent but also empowered our team to perform. The results have been transformative.

Klavs Klavsen

CEO, Obmondo

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