Our Services

We are a full-service marketing agency helping IT vendors run enterprise-grade marketing. Acting as an embedded marketing department, we manage strategy, campaigns, content, and creative while fully integrated with your team. Think of us as your on-demand marketing department, delivering results without adding headcount.

Marketing Strategy for IT Vendors

  • Messaging architecture

  • Campaign planning

  • Cross-vendor GTM alignment

Campaign Development

  • Webinars and digital events

  • Video & visual storytelling

  • Social media & newsletters

Sales Enablement

  • Product sheets & decks

  • Playbooks and email sequences

  • Training and coaching for sellers

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Content Development

  • Thought leadership

  • Break/fix demos (recorded sessions)

  • Infographics & solution explainers

Strategic Marketing for IT Vendors

At OpusAris, we deliver enterprise-grade marketing tailored for IT vendors. Whether you’re launching a solution or expanding into new markets, we embed ourselves in your business like an extension of your own marketing team.

We begin by understanding your products, positioning, and existing marketing efforts often working directly with vendors like IBM to align our approach with their messaging and strategic direction. This ensures consistency, relevance, and credibility from day one.

Our services include:

Marketing Strategy

We design clear, actionable marketing strategies that support your business goals, engage the right audiences, and generate real results. Whether you’re selling infrastructure, software, or services, we shape campaigns that move the needle.

Messaging Architecture

We craft structured, consistent messaging that speaks to your target personas. Our messaging frameworks simplify complex solutions and unify communication across sales, and marketing.

Campaign Planning

From webinars and emails to full multi-channel campaigns, we handle it all. We map out every detail, align with stakeholders, and bring your message to life with smart, measurable execution.

Cross-Vendor GTM Alignment

When your solutions involve partners or rely on broader ecosystems, we ensure your go-to-market (GTM) plan aligns across vendors. We collaborate with sales and technical teams to build joined-up campaigns that drive shared success.

We don’t just design plans—we execute and manage them from start to finish, and stay engaged to continuously improve performance. Whether you need strategic guidance, content execution, or end-to-end project management, OpusAris delivers marketing that works on your terms.

Engaging Campaigns That Drive Results

We create and manage campaigns that cut through the noise—designed specifically for IT partners and technology-focused audiences. Whether you’re building awareness or accelerating sales, we tailor each activity to your goals, audiences, and vendor landscape.

Our approach is hands-on: we work with your team and your vendor partners to ensure consistent messaging, aligned timing, and seamless execution.

Webinars & Digital Events
We plan, promote, and run end-to-end webinar experiences—from speaker coordination and platform setup to creative promotion and post-event follow-up. Our tech-focused webinars are designed to educate, engage, and generate pipeline.

Video & Visual Storytelling
From product explainers to case study animations and demo walkthroughs, we turn complex ideas into compelling visual content. We work with technical stakeholders to ensure accuracy while keeping things engaging and easy to digest.

Social Media & Newsletters
We help you stay connected with your audience through regular updates, curated thought leadership, and campaign content tailored to LinkedIn, email, or other channels. We write, design, and manage everything—from planning to publishing.

Each campaign is fully managed by us—from initial concept to follow-up reporting—ensuring nothing slips and every detail is optimised. We act as your embedded marketing team, aligning strategy with execution to deliver clear, consistent impact.

Equipping Sales and Technical Teams to Drive Results

At OpusAris, we support the full customer journey—from marketing awareness to sales conversion—by giving your teams the tools, knowledge, and confidence to succeed. Our enablement services are tailored for IT partners and their vendors, helping both sales and technical professionals engage effectively.

We work closely with subject matter experts to turn complex offerings into clear, usable material that aligns with your messaging and go-to-market strategy.

Product Sheets & Sales Decks
We create clean, persuasive assets that make it easy to present technical value in customer-facing formats. Whether it’s for enterprise infrastructure, software, or hybrid solutions, we tailor the content for real use in sales conversations and partner meetings.

Playbooks & Email Sequences
Our playbooks provide structured messaging, personas, competitive insights, call scripts, and email templates that help sellers move deals forward—especially in multi-stakeholder or cross-vendor scenarios.

Sales & Technical Training
We deliver training sessions, workshops, and on-demand modules for both commercial and technical teams. From sales positioning and objection handling to technical walkthroughs of concepts and principles, we build the knowledge needed to win trust and close deals.

As your embedded marketing partner, we ensure that enablement materials and training align with your GTM, campaign flow, and product roadmap—making it easy for everyone to stay on message and on track.

Content That Informs, Engages, and Converts

We create content that speaks to IT decision-makers—bridging the gap between technical depth and business relevance. Whether you’re building awareness or enabling sales, our content is designed to educate, differentiate, and drive action.

Working closely with your product and marketing teams, we ensure every piece aligns with your messaging framework, vendor requirements, and go-to-market strategy.

Thought Leadership
We craft insightful articles, guides, and opinion pieces that position your brand as an expert in its field. Our content helps you lead conversations around enterprise IT trends, transformation strategies, and cross-vendor innovation.

Break/Fix Demos (Recorded Sessions)
We script, record, and edit hands-on demos that showcase real-world problem solving—such as fixing a SAN issue, restoring backups, or resolving database corruption. These videos build credibility and make complex technical capabilities accessible and tangible.

Infographics & Solution Explainers
We visualise your solutions through clear, engaging graphics and explainers that simplify complexity—ideal for sales, social media, and campaign landing pages. Whether it’s architecture, benefits, or use cases, we bring it to life visually.

All content is planned, created, and managed by OpusAris—from concept to delivery—so you can focus on execution. As your embedded marketing team, we ensure your content not only supports campaigns, but adds long-term value across channels.