by Jan Christensen | Jul 25, 2025 | Uncategorized
Creative ABM tactics are eye-catching—snappy campaigns, bold mailers, polished landing pages. It’s easy to fall in love with the idea of crafting the next showstopper. But if your team is constantly stuck in “what’s our next big idea?” mode every quarter, it might be...
by Jan Christensen | May 18, 2025 | Uncategorized
Precision Marketing: Reach the Right Customer at the Right Time In today’s data-rich world, precision marketing has become the key to cutting through the noise and delivering truly effective campaigns. Unlike traditional mass marketing that targets broad segments,...
by Jan Christensen | Apr 7, 2025 | Uncategorized
What Is AMB? AMB is a strategic approach that treats an account (a company or organization) as a market of one. Instead of launching broad campaigns, you create highly personalized outreach and content for a small group of priority accounts that are most likely to...
by Jan Christensen | Mar 6, 2025 | Uncategorized
In the world of B2B marketing, webinars have become one of the most effective tools for educating prospects, building trust, and generating qualified leads. Done right, a webinar isn’t just a presentation—it’s a live, interactive experience that brings real value to...
by Jan Christensen | Feb 11, 2025 | Uncategorized
In today’s digital landscape, a strong corporate blog is more than just a nice-to-have—it’s a strategic asset. It helps your company build authority, boost visibility, and connect with customers on a more personal level. Why Corporate Blogging Matters Thought...
by Jan Christensen | Jan 7, 2025 | Uncategorized
A Shift That Sells In today’s crowded B2B landscape, simply promoting product features isn’t enough. Buyers are overwhelmed with specs, options, and noise. What they really want is clarity. They want to know: “Can you solve my problem?” That’s why...
